We’ve known about the amazing benefits of microcurrent facials for years (especially when combined with cold laser therapy!) and finally, the beauty media is catching on. Recent features in WWD, NY MagByrdie, PopSugar, Us Weekly and E! Online proclaim that microcurrent is the new botox. Apparently, microcurrent is preferred by millennials because it’s non-invasive. So, how are twenty- and thirty-somethings finding out about our favourite way to firm our faces? Social media. Models, celebs and influencers are sharing their microcurrent facials with the virtual world.

DJ, blogger and influencer Hannah Bronfman and beauty expert and Into The Gloss founder Emily Weiss both started microcurrent facials as prep for their upcoming nuptials. And, Model Emily Didonato, who has covered Vogue Paris, Allure, Glamour and more, apparently turns to microcurrent to keep her gorgeous face looking fresh and young. Plus, beauty editors, social influencers and you know, little-known celebrities like Kate Hudson, Jennifer Aniston and Meryl Streep are fans—so you know it works for millennials, gen-x-ers and boomers!

Why do these women love microcurrent facials?

They’re non-invasive. No needles, no downtime, no pain. Microcurrent facials use a gentle electric current to tone facial muscles.

They’re safe. This isn’t a crazy skincare fad that could damage your skin. (Slush facial, anyone?)

They’re affordable. Thermage, fillers and plastic surgery are major investments. Our Freeze Facial is the price of one really nice night out, a good pair of shoes or a party dress. Remember, fashion comes and goes, your face is forever!

Want to experience the magic of microcurrent—combined with microdermabrasion, oxygen infusion and cold laser therapy—book now!

Images: @sb_skin