Dame, and in our opinion, goddess, Helen Mirren recently declared in Allure magazine that she is against “anti-aging, as a term.” “This word ‘anti-aging’—we know we’re getting older. You just want to look and feel as great as you can on a daily basis,” she said. It’s like she read our minds.
The L’Oréal spokeswoman is also careful with the word “beauty.” “Maybe we’re attractive, interesting, or mesmerizing,” she says, “but 90 percent of women are not what you’d call beautiful. Of course, beauty is inside, but still it’s a word. When it’s tied to pictures of people and amazing outfits on girls who can wear that stuff, it’s intimidating for the rest of us.” Can you imagine Ms. Mirren being intimidated? No matter. We love her for this statement and often feel the same.
Don’t get us wrong, we all want to feel like we look beautiful and youthful. But more and more, our focus is shifting towards feeling and looking healthy. And, we’re against anti-aging for the same reasons Mirren is. No matter how hard you may try, you can’t turn back the clock.
That’s why we love what we do. Our signature Freeze Facial is about maintaining skin’s health, while giving it a non-invasive boost. It’s like going to a yoga class or for a run—but for your face—and you don’t have to go daily or even weekly. You’ll look healthier, like you sleep better than you do and even happier—and what’s more beautiful than that?
Photo: Allure on Instagram